"Stick Me with a Brand Then Put Me Out to
Cyber-Pasture
Where the Grass (and Other Things) is SO Much Greener"
- by Rick Beneteau
One of the big buzzwords of the binary revolution is Branding.
But branding has, and always will be, the most powerful
ingredient to successful selling on or offline. Mind you, I did
NOT say marketing, because branding is actually the reverse of
marketing. With marketing, you attempt to bring your products to
the attention of the masses. Branding brings, and endears the
masses, to You. Big difference!
Look at it this way - marketing is a step that will lead
potential customers closer to a sale. Branding is the glue that
holds the entire staircase together and makes the myriads of
customers stay at your door to keep buying from you.
Keyword in this last sentence is You! The concept I am
presenting here is NOT branding your product, or service, or
website. It is in fact, Branding YOU!
So stoke up the coals and lay your iron in the fire while we get
ready to begin exploring what is perhaps the most powerful
method of achieving success on the Internet.
Question first. Do you have any idea who are the most successful
businesses, per capita, on the Internet? You may be thinking
Yahoo or one of the other mammoth search engines, portals or
Wall Street giants, but you'd be very incorrect. By a
cyber-mile, the most successful Internet businesses, per capita,
are owned and operated by a handful of home-based entrepreneurs
- the smart marketers who have taken the time and laid out their
names and beliefs for all on the Internet to see.
In other words, they've Branded Themselves!
Who am I talking about? Folks like Mark Joyner, Marlon Sanders,
Jim Daniels and well, yours truly.
Do we make more money than Amazon.com? Of course not, but
I can safely tell you that we all are in such profit positions that major
corporations are now calling us for consultation. Ironic, huh?
Face it, the Internet is our future, but it is one cold and faceless
frontier. Add to that the legions of scam artists out there stalking
prey with their get-rich, sell-'n-duck schemes and you've got the vast
majority of the now 350,000,000 Internet users (yes, that's right!) still
very wary to place their credit card info online.
This is where the most important element (result actually) of branding
comes into play - Trust. Trust indeed is a rare commodity, but when a
trustworthy entrepreneur puts a great product out along with their
integrity, and begins to brand themselves "in all the right places",
amazing results occur - dramatic sales increases included! This is
exactly what the mega cyber-corporations have not done, and why you
should begin the process of Branding YOU today!
Hey look, I'm just a small-time, work-at-home businessperson who
instinctively *knew* to present myself online the only way I knew how -
the REAL me. Call me lucky, but I, and that tiny handful of others,
discovered ways to make our name and beliefs known in such a way
that it's become "viral" in nature and would blow most people's cyber-socks
off (cause it certainly has mine!).
Perhaps you are, or are close to becoming, an Internet millionaire right now
and if so, I ask you to still consider the process of Branding YOU to further
your career.
But if you're not and are looking for a financially secure future on the World
Wide Web for you and your family, I can tell you in no uncertain terms that
you CAN buck the odds and join the small but ever-growing crowd of online
entrepreneurs who have taken the time to Brand Themselves into the big leagues.
= = = = = = = = = = =
Few people have managed to become as highly visible in the Internet marketing
arena as Rick Beneteau -- practically overnight. He is singularly skilled in teaching ordinary people how to take their best personal qualities and transform them into
mega-watt Internet presence with his simple branding strategies.
In his book, "Branding YOU and Breaking the Bank!" he makes it easy for you
to achieve a personal brand that attracts customers and sales like iron filings to a magnet.
Get your copy here http://foreverweb.com/cgi-foreverweb/tk_bybb.cgi?IM10742