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Essential Foundations in Search Engine Positioning can be taken in two formats: an 8-week instructor-led workshop or a 16-week self-directed tutorial. The course material itself is the same and is offered in 8 lessons. In the Essential Foundations course, students will learn the basic techniques for positioning their web pages in the major search engines and will use either AltaVista, GO/InfoSeek, or Snap as an online training board. Students will also submit their pages to our own search engine. Advanced Search Engine Positioning can be taken as a 16-week self-directed tutorial and consists of 10 comprehensive lessons. Advanced Search Engine Positioning students will learn tips and strategies for positioning their web pages in over 33 search engines and directories, as well as more advanced strategies not covered in the Essential Foundations class.
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Online marketing demands different tactics than what might be working in your brick and mortar business. For example, have you tapped into affiliate programs? What are you doing to get your customers to return to you site again and again. Do you know how to make your web pages "Search Engine Friendly?" Do you need to boost traffic and sales to your online business? Do you have a call to action on your web pages? Do you accept digital money, electronic cash or electronic checks. Save time and money discovering the essential facts required to be successful on the Web. Three web experts have compiled the answers to
303 essential questions that could mean the difference to your success or
failure on the Internet.
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